President, Burke Communications. Wired called me an "Alpha Geek" and the New York Times called me a "seamless integration of man and machine." I'm a past finalist for the National Magazine Award and the Mirror Award for best In-Depth/Enterprise Reporting. I've been building things both practical and whimsical for more than 20 years, while serving in roles like Director of Video at The Daily Beast and Deadspin. In that time, I've reached hundreds of millions of users thanks to proprietary technology that enables me to identify content that has the potential to reach desired audiences & apply my knowledge of those audiences to craft that content in a way that resonates with them. Things like this:
For a full recap of my work in the news & politics space, see my curriculum vitae.
Sinclair video: 30+ million across platforms
Melania/Michelle plagiarism: 25+ million across platforms
Trump's Christmas Eve call: 20 million across platforms
#RIP #tarpkid: 15 million across platforms
Trump/"God Bless America": 7.5 million across platforms
Trump/Bane: 6.5 million across platforms
Trump/Buy American: 5 million across platforms
Phelps/Dark Side: 5 million across platforms
"Goodnight": 5 million across platforms
McCain/Steve Austin: 3.5 million across platforms
Trump/Graham: 3 million Twitter-only
We offer services ranging from monitoring and evaluation of social media feeds to complete strategy solutions for video and social media to clients both in news media and in politics. In charge of a local newsroom? We'll give you the tools to top your market—or, if you're ambitious, reach a national audience.
For political clients, we provide full communications strategy consulting to enable your firm or campaign to reach every potential audience member with newsworthy, viral-ready content that promotes your candidate or position. We've demonstrated a long track record of being first on social with breaking news events and putting those events in a context that promotes their widespread consumption; that can range from the folksy but angled to the pop cultural.
On the technology side, our small team builds products utilizing optical character recognition, live video and closed captioning capture, and computer vision utilizing our extensive archive of news and sports broadcast video that spans decades. Some of that work goes toward our own public-facing accounts, and the rest to private clients. Think we can contribute to your next project? Email me.